The Money Behind Gingrich: Sheldon Adelson’s Influence

Newt Gingrich’s political career, especially his 2012 presidential campaign, was significantly shaped by the financial backing of Sheldon Adelson, a Las Vegas casino magnate and prominent Republican donor. Adelson’s contributions provided Gingrich with crucial resources that allowed him to compete, albeit briefly, against better-funded rivals.

Adelson’s wealth, derived from his ownership of Las Vegas Sands, a global casino and resort company, provided a virtually bottomless well from which Gingrich could draw. His initial support came through Winning Our Future, a Super PAC supporting Gingrich’s candidacy. Adelson and his wife, Miriam, poured millions into this Super PAC, allowing it to run television advertisements, organize rallies, and fund other campaign activities. These funds were particularly vital in sustaining Gingrich’s campaign after initial primary losses.

The impact of Adelson’s money was most evident in South Carolina. After a devastating loss in the Iowa caucuses, Gingrich’s campaign seemed on the verge of collapse. However, thanks to the financial support of Winning Our Future, the campaign was able to launch a series of hard-hitting television ads targeting Mitt Romney. These ads, funded by Adelson’s money, proved effective, and Gingrich secured a decisive victory in South Carolina, temporarily resurrecting his campaign and giving him a renewed sense of momentum.

Beyond South Carolina, Adelson’s support enabled Gingrich to remain a viable candidate for a longer period than many initially expected. While Gingrich’s conservative message and experience as Speaker of the House resonated with some voters, it was the financial muscle provided by Adelson that allowed him to amplify that message and reach a wider audience. The Super PAC was able to keep Gingrich’s name in the headlines and his campaign afloat even when facing significant disadvantages in fundraising and organization compared to his competitors.

Adelson’s motives for supporting Gingrich stemmed from a shared conservative ideology and a focus on issues important to the Republican party, particularly a strong pro-Israel stance and opposition to online gambling. He saw Gingrich as a staunch defender of Israel and an advocate for conservative principles. Adelson was a powerful voice within the Republican party, and his financial backing carried considerable weight.

While Adelson’s support was undeniably pivotal in keeping Gingrich’s 2012 campaign alive, it ultimately wasn’t enough to secure the nomination. Mitt Romney’s superior organization and fundraising, combined with Gingrich’s own campaign missteps, proved too difficult to overcome. Nevertheless, the relationship between Gingrich and Adelson highlights the significant role that wealthy donors play in modern American politics, shaping campaigns and influencing the political landscape.